Avocadeau Features in Velvet Magazine

Avocadeau Features in Velvet Magazine

Find out what Beauty Writer Lisa Millard has to say about our bestselling Avo’-infusion Facial Serum

Avocadeau Velvet Magazine Feature

“Hand-crafted just over the border in Saffron Walden, Avocadeau is a bijoux brand that celebrates the natural skincare benefits of the mighty avo’ – the Aztecs favoured the fruit as a face mask.

I bought an Infusion Facial Serum having discovered Avocadeau at the Etsy Christmas Market last year, and my skin has thanked me ever since.

After washing my face with the avo’-cleansing bar in the evening, I smooth a few drops of the serum into my skin and can almost hear it murmur in appreciation.

On mornings when my complexion is a little below par a couple of drops of this wonder oil provides instant comfort.

It’s all natural, kind to sensitive skin, products are cruelty free, have no paraben and come in recyclable containers. Many good boxes are ticked.” – Lisa Millard, Beauty Writer at Velvet Magazine

 

You can find the full issue here.

 

 

Why we all need our beauty sleep

Why we all need our beauty sleep

Make sure you get those z’s in!

Written by Founder, Gemma Moses.

 

Did you know that you skin cells have circadian rhythms, the same way that our whole body does? These are vital to our skin’s health and are controlled by our body clock. Keeping our body’s circadian rhythm consistent and ensuring we get enough sleep is therefore the key to having healthy skin! 

What are circadian rhythms?

Circadian rhythms are cycles of both behavioural and physical changes that your body goes through within a 24 hour day, also known as your body clock. These changes are effected by different external stimuli – such as how light it is and our surrounding environment. This controls how awake or how sleepy we feel.

Avocadeau Blog Post, Clock Skin Circadian Rhythms

We need at least 7-9 hours of sleep each night.

Circadian rhythms in the skin:

Research has shown that similar to our body, our skin cells also cycle through different states within a 24 hour period. This is thought to be so that our skin can anticipate the points at which it will be under the most stress – which is when the skin must be able to repair itself. Circadian cycles within the skin are thought to control everything from sebum secretion to cell renewal, so they are vital to our skin health.

The 24 hour cycle

Morning

Throughout the day our skin is subject to environmental stressors such as UV light and pollution. It is vital that we protect our skin from the damaging effects of UV light during the day, therefore applying a sunscreen in the morning is crucial.

Did you know that creams and foundations with SPF in only protect you from UVB radiation? Remember that the sun’s rays contain both UVA and UVB radiation, which are both damaging to the skin. UVA rays are present all day, all year round – even when the sun isn’t out! Whereas UVB peaks during the summer and on sunny days. UVA rays penetrate deep into the dermis of the skin, causing skin to lose its firmness and elasticity – ultimately causing wrinkles and skin ageing. Therefore, when choosing a sunscreen, look for those that protect against both UVA and UVB – don’t just rely on your foundation or day cream!

Avocadeau Blog Post UVA UVB Sun

We need protection from both UVA and UVB rays from the sun

The application of antioxidants to the skin during the morning also helps to protect your skin against these environmental stresses. Antioxidants such as vitamin E help to reduce the effect of free radicals produced by UV damage, therefore helping to keep your skin supple, firm, and reducing signs of ageing. Oils such as avocado oil and sweet almond oil are rich in vitamin E, which is why we use these oils in most of our products. Our avo’-infusion facial serum is the perfect way to start your day and get your skin’s protective antioxidant dose.

Afternoon 

During the afternoon your skin’s sebum secretion increases, sometimes causing an oily feeling and shiny look. My skin is very much a culprit for this – and I’ve often felt the need to slap on the powder after lunch time. Stressors that can cause oiliness include feeling stressed and being dehydrated – stress can activate our oil glands, and dehydration can cause skin to overcompensate with oil production in order to hydrate skin.

To minimise shiny afternoon skin, ensure that you use a good moisturiser as a base. You also need to ensure that you stay hydrated and drink enough water – it is underestimated how important this is for our skin health! I try and drink at least 2L of water a day – if you struggle to do this is really helps to take a 1L water bottle to work and keep sipping that throughout the day. Set yourself the challenge to always take it home empty and you are halfway there!

Avocadeau avocado skincare blog post water hydrate

We recommend that you drink at least 2L of water each day!

Evening 

It is really important that your evening skincare regime is different to your daytime one – the may reason being that your skin needs completely different things during the night! Throughout the night our skin’s repair mechanism will kick in – stimulating stem cells in the epidermis to produce new skin cells.

Dryness of the skin during the night is caused by something called transepidermal water loss, whereby the skin loses water through evaporation. People with skin conditions such as eczema and dermatitis often experience flare ups during the night due to transepidermal water loss – people with these conditions often have reduced numbers of aquaporins, which are proteins that allow the movement of water both in and out of the cell.

It is really important to hydrate with a nourishing and deeply hydrating cream just before you go to bed, to help minimise the effect of transepidermal water loss. Our avo’-jojoba moisturiser is a super rich cream that is perfect for the night time – it penetrates deep into the skin to hydrate all night long.

Why we need our ‘beauty sleep’

You can see from this article that our skin’s circadian cycle is vital to our skin health. Our skin’s circadian rhythm is controlled by our body’s – so making sure we get enough sleep is really important for our skin’s health, it’s no coincidence that we call it beauty sleep!

There is a relatively new stress that has been proven to disrupt our body clock. Our phones and devices produce a blue light called HEV light. Blue HEV light can actually slow the production of melatonin, which is our brain’s chemical signal telling us that it is time to go to bed.

To ensure that you get a good night’s sleep, we recommend that you stop using all devices at least an hour before you go to bed. Take this time to read a book or magazine instead. Both your skin and body will thank you for it!

Our Partnership with TAFCOM

10% of all Profits Donated to Charity

We are so pleased to announce our partnership with TAFCOM, an NGO based in Moshi, at the foothills of Kilimanjaro, Tanzania.
Written by our Founder, Gemma

In the summer of 2017, I had the most amazing chance to visit Tanzania and volunteer for a charity called TAFCOM (Tanzanian Organization Facilitating Community Development Projects).

TAFCOM have been doing incredible work within their community, Moshi, which is located at the foothills of Mount Kilimanjaro. Nie and Jonas founded TAFCOM in 2005, their mission being to support the local community through providing education in nutrition, healthcare, and HIV/AIDS prevention, care and education for local children, and training programs for women and local businesses.

Our founder Gemma with some of the girls at TAFCOM primary school.

Our founder Gemma with some of the girls at TAFCOM primary school.

TAFCOM runs both a nursery school and primary school too, and I had the privilege of volunteering here during my time spent in Tanzania. I also accompanied on home visits to those with HIV/AIDS, and took part in one of their business courses that TAFCOM runs to encourage locals to set up a small business to provide themselves with a sustainable income.

Nie and Jonas truly do the most amazing work and have so many projects going on within the community. It was incredible to be able to see first hand what a difference they were making, and it was so special to be able to play a small part in all of the programmes that they run.

It is my mission to make Avocadeau a responsible and ethical business, therefore I am so pleased to partner with TAFCOM. 10% of all profits will be donated to TAFCOM, which will go towards one of their new projects.

This project is dedicated to providing young girls with reusable sanitary pads, as girls were not going to school during their periods due to the lack of feminine hygiene products available. These girls have been using old rags or pieces of cloth as pads, staying at home to avoid the embarrassment of blood leaking through. TAFCOM have started a project to produce reusable sanitary pads, handmade by the girls in their tailoring school, enabling girls to go to school all year round. They provide training during school lessons on how to use the pad and clean it hygienically.

TAFCOM tailoring school making the reusable sanitary pads.

TAFCOM tailoring school making the reusable sanitary pads.

To make 1 reusable pad costs $1 USD, and TAFCOM are also making the pads as part of a kit, with 8 shields and 2 liners, costing $5 USD. This kit will last the girls two years.

Through donating 10% of profits per sale to this project we hope to provide as many of the $5 USD kits as possible to the girls within the district of Pasua, Moshi. This will enable these girls to go to school throughout the year, without their periods causing them unnecessary shame and embarrassment.

The Ethics of Avocados

Myth Busting: The Ethics of the Avocado

Written by Gemma Moses, Founder of Avocadeau

 

The mighty avo has been getting a lot of bad press recently, don’t think we haven’t noticed! From funding drug cartels to causing droughts – this big berry has been under the spotlight for causing some pretty damning crimes. The avocado (both the fruit and its oil) has no end of amazing health benefits, so we shouldn’t be thinking about cutting our use of the wonderful avo, rather we should be thinking more responsibly about where we source them. Sustainability is something we pride ourselves on at Avocadeau, and this is why we ensure that all of our ingredients come from sustainable sources.

Avocado on tree

The mighty Hass avocado – you can see why it’s been nicknamed ‘green gold’!

Dodgy Drug Dealings

Mexico is responsible for the production of 45% of the world’s avocados. Unfortunately, like many of the other big profit foods grown in Latin America (limes, cheese, whiskey just to name a few), avocados – now coined ‘blood avocados’ have suffered drastically from the effects of the Mexican drug trade. These drug cartels saw the huge surge in the demand for avocados and began exploiting avocado farmers by demanding sizeable percentages of their profits.

The effect of these cartels has significantly decreased since many of the community of avocado farmers have clubbed together to form a security unit, preventing their farms from exploitation. Now is by no means the time to stop buying Mexican avocados however. Doing so would punish those farmers that are farming sustainably, and may only lead to pushing the problem on to another area or a different crop. This will not solve the root of the problem – the farming of avocados cannot be blamed for funding the Mexican drugs trade, the fundamental issue is the increasing demand for the drugs themselves.

The Thirsty Berry

There is no doubt that the avocado is a thirsty fruit, but they still require only less than a tenth of the water required for the production of meat! As far as vegetable oils go – avocados are in fact far more water efficient than their competitors – with olive oil taking more than 7 times more water to produce. Castor oil, one of the most common oils used in cosmetics, is king in the vegetable oil world, taking the highest amount of water to produce.

Avocado plant seedling

The avo’ plant is thirsty there’s no doubt about it! But no where near as thirsty as some of its competitors…

Sustainability is Key

We, as a consumer, need to think responsibly about all of the produce we are purchasing. We should all be looking for the Fairtrade stamp of approval – this ensures that no matter where the produce came from, it has been farmed sustainably and the farmer has received a fair price.

Since the spotlight has been heavily on the ethics of avocados recently, we have had lots of you asking where our avocados are sourced from. At Avocadeau we only enrich our products with finest avocado oil, which is cold pressed from avocados grown in Spain. We chose this particular oil for its amazing absorption properties and wonderful richness. We ensure that all of our ingredients are ethically and sustainably sourced – creating products that have minimal impact on the environment and maximum benefit on your wellbeing.

If you have any more questions about our ingredients and where they come from feel free to drop us a message! We are always more than happy to discuss.

 

Sources:

https://www.independent.co.uk/voices/millennials-avocado-quinoa-chile-drought-water-environment-human-rights-a8372551.html

https://www.huffingtonpost.co.uk/entry/food-water-footprint_n_5952862?ec_carp=954412907003383533&guccounter=1&guce_referrer_us=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_cs=OhlIUhMZWgtCIfB1ooECjA

https://munchies.vice.com/en_us/article/gvk3a7/why-mexican-cartels-want-in-on-the-food-business

https://www.treehugger.com/green-food/from-lettuce-to-beef-whats-the-water-footprint-of-your-food.html

https://www.vogue.co.uk/article/the-real-cost-of-avocados-facts-and-health-economy